TOP TIP: How stay-at-home marketers are using these LED selfie lights in 2021
Finally, the new year we have all been waiting for is upon us. Although, it is starting in much
the same way as the previous one ended, with more lockdowns, uncertainty, and social
distancing, we are all crossing our fingers for a positive middle and end to the year.
However, some of the changes brought about by 2020 are likely to stay for a while – if not
forever. In particular, the WFH revolution.
Businesses everywhere have formed entirely new relationships with physical office space and brands are coming up with novel ways of advertising and promoting their products or services. All of this is a perfect storm for what we believe is going to be the hottest product
Introducing the Selfie Light
In recent months, the Selfie Light has exploded in popularity and we have seen them cropping up more and more. Why?
Apart from being an easy solution to the typical lighting issues we all experience on
Zoom. There are also ad hoc moments that pop up when you want to take the perfect selfie or record that hilarious TikTok you just thought of, they are also a huge opportunity for your brand to boost revenue streams in the new year.
Let’s find out how. Here are 3 cool ways of using the selfie light to boost revenue.
1. Create great video content
Video content was by far the most productive content type in 2020 and that trend looks set to continue in 2021. We all witnessed the rise of TikTok as a dominant social media platform based on the idea of short, engaging videos. But it’s not just TikTok, on all the major platforms video has been absolutely smashing it.
According to SocialMediaToday, video tweets get 10x more engagement on Twitter;
LinkedIn users are 20x more likely to share a video on the platform than any other post;
Pinterest users are 2.6x more likely to make a purchase after viewing brand video content.
And on Instagram, video generates more engagement than any other content type –
remember, Instagram is the PHOTO-sharing social network!
We love the Selfie Light because it gives anyone the power to create a mini studio at their
desk. Whether it’s filming an unboxing, a bit of dialogue explaining a product, or a customer
testimonial – the Selfie Light can help you create a professional video at a fraction of the cost.
Video is the Queen of social media right now – let the Selfie Light be the crown.
2. Perform better on Zoom
A lot of the time, Zoom calls are simple catch-ups between colleagues to discuss past
projects and plan future campaigns. That’s fine. However, sometimes Zoom calls are much
more important. These Zoom calls are performances and for all performances, you need the
right preparation. Whether it’s a sales pitch, a proposal, or a digitised conversation worth
potentially thousands of pounds, you need all the help you can get.
The Selfie Light is like having a quick and easy approximation of a professional lighting set-
up, right on your desk. It has the power to even your skin tone, brighten eyes, and remove
pesky shadows. All of this is essential for creating an aura of competence and productivity –
regardless of what is occurring in the background of your busy home.
Selling your brand, product, or service over Zoom is a trend that will continue long into 2021
and most likely even further. A Selfie Light is a must have if you are going to project
confidence and assuredness in your pitch.
3. Create more from home
In the last year, most of us have created at least something from home. Whether it was a
written piece, an image, or a video, we are all using our interconnected digital world to
express ourselves at a time when expression has proved difficult.
We think this will continue long into the future. Creating and sharing is an addictive feeling,
especially when you find a tribe of like-minded people to share with.
That’s why we think the Selfie Light is such a great product to attach to. It encourages
creativity, it encourages expression, and it encourages people to be proud of themselves
and their work.
We can put your brand on these Selfie Lights and distribute them all over the world to
potential customers, existing customers, and loyal employees. If your brand encourages
creativity, this is the perfect gift to keep that encouragement alive.