• JNI-ContentTeam

How We Define Sustainable

Sustainability is now one of the fundamental pillars of Jack Nadel’s vision and ethos as a company. But it hasn’t always been like this. 20 years ago, the world of branded merchandising was one of unsustainable plastic pens and non-organic branded t-shirts.

As a company, we have learned from both our customers and our suppliers. The changing attitudes of many of our customers have forced us to adapt and grow as a sustainability-first company. At the same time, the innovative mindset of our suppliers has shown us that using sustainable materials does not mean we have to lose out on quality.


We are still learning and growing as a sustainably-minded company. In 10 years time, we may look back at 2020 and laugh at how little we knew. However, the most important thing is we keep trying and encouraging each other to change.


With that in mind, in this article, I will discuss the definition of sustainability and how specifically it applies to JNI.


The Definition of Sustainability


Sustainability encompasses a diverse range of topics. It is a concept that dissects political, philosophical, and developmental issues. At the heart of sustainability is the idea that we should be satisfying present needs without adversely affecting the conditions for future generations.


An unfortunate aspect of our business, and indeed most businesses around the world, is the use of plastic. Plastic is truly one of the most amazing materials around. It is so adaptable and can be used for countless different roles and purposes. As a species, we would not be where we are today without it.


However, in regards to sustainability, plastic is a big offender. It takes centuries to be broken down and future generations are going to be dealing with our flagrant and irresponsible use of the material for a long, long time to come.


At Jack Nadel, it is part of our job to seek high and low to find suitable alternative materials to replace the most versatile material that has ever existed. Not an easy task, but a vital one. Read our article on sustainable materials to see what we have come up with.


The idea of sustainability has only been firmly established since the late 20th century. It was in the 1980s that we began, as a species, to understand the problems caused by the greenhouse effect and the destruction of the ozone layer.


Sustainability is not just about using renewable energy and protecting the environment, although this is one of the most important factors. Sustainability is also a process driven by, and for, people. Movements like Fair Trade and the Rainforest Alliance encourage good farming practices and ensure farmers in developing countries earn a living wage.


Jack Nadel’s View on Sustainability


With the above in mind, at Jack Nadel, we have developed a sustainable approach that works for us and our stakeholders.


We do our best to convince all our clients to try some of the latest products made from sustainable materials. Our homepage displays a number of these products front and center, including a stainless-steel everlasting straw, bio-plastic pens and speakers made of bamboo.

In addition to this, we encourage attitudinal changes in our customers. For example, our Product of the Month for March is a cotton produce bag designed to reduce plastic waste that occurs every day at the supermarkets.



As a company, we still supply products that are made from unsustainable products. Products like plastic pens and non-organic cotton t-shirts are affordable and easy for clients to use. Obviously, we encourage all our clients to switch to the more sustainable alternatives that we offer but we know that this is not always going to be the case.


Despite this, we are still making huge changes in the interest of sustainability. As an industry, the world of branded merchandising is all about the community. Clients, merchandisers, and suppliers all change together and in recent years, the changes have been overwhelmingly towards a more sustainable future.


For us, sustainability is about maintaining the fundamental values of the business. That means, satisfying our clients' demands whilst also remaining loyal and professional with our suppliers. It is through the trusted relationships across the supply line that we, as an industry, have made some momentous changes.


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